La Morea Shopping Center
People counting. La Morea Shopping Center and FNAC (Navarra)
- SolutionPeople count
- SectorCommerce
- ClientLa Morea Shopping Center
La Morea Shopping Center was the first large shopping center built in Navarra; it was inaugurated in October 2002; with more than 15 years of experience, it is still today the reference shopping center in the area. It has a parking lot with a total capacity of 2,600 free parking spaces, more than 100 stores, 14 restaurants, multiplex cinemas, a Leclerc hypermarket and one of the main FNAC stores in Spain. It is located in an area of great commercial activity, surrounded by medium-sized stores and with quick access from the highway.
At present, the center did not have an automatic people counting system, with some manual counting being performed on occasion; there was also no knowledge of internal traffic, so the center"s management decided to acquire a counting system that would provide this information in real time, with a high level of accuracy to improve management.
Advantages and Benefits
Inflow’s information in real time.
Detection of Internal traffic and flow to the main premises.
Detection of flows and areas with more traffic.
Assessment of the commercial areas.
Resources’ adaptation to the needs.