Shopping Centers and Retail

Large and medium-sized stores, Chain stores, Retailers .....

Advantages and benefits of our solutions

Statistical data on traffic, by accesses, time slots, days of the week: allows to evaluate the different areas of the commercial area, depending on the traffic
Detection of the number of people in queues: allows you to react quickly to an uncomfortable situation for the customer and put the necessary resources to correct it.
Real-time affluence: measuring the impact of marketing campaigns or any other action, comparing this new data with the previous ones.
Historical data: obtaining behavioral patterns and generating predictive models
Attractiveness of the shop window: we know the number of people who stop, how long they stay and whether they enter the establishment.
Most common routes: allows us to know mobility patterns
Repeat users and repeat frequency: helps us to build customer loyalty
Inflow prediction: allows us to adjust resources to this prediction, optimizing them and improving services.

Measure and optimize the flow of people

One of the benefits of people counting and people tracking systems is that they allow access to a large amount of information about visitors to the commercial space; it is possible to know the number of visitors at the current moment, which areas are the most visited or try to divert the flow to other less crowded areas. In addition, we can also know at what times there is a lower influx, and create campaigns that attract a greater number of public; we can optimize our resources.