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What do we mean by Business Intelligence?

If you have carefully read our previous posts, you will know that the essence of smart cities is not only limited to the design and implementation of smart technology solutions to make cities more comfortable, accessible and friendly for the people who live in them. For example, the management of queues in an efficient and automated way. This concept also encompasses the need to take steps in terms of urban planning and the design of new coexistence policies. The term "Business Intelligence" has a prominent place in this field. It refers to the use of data to facilitate decision-making in companies. A set of strategies and tools focused on data analysis through the analysis of existing data.

Basically, it is about extracting data from different sources using ETL tools or techniques (extract, transform and load), and then uploading them to a data warehouse such as the Internet cloud. At Dinycon we know that it is undeniable that the traditional concept of the city is changing, as is the concept of the company. In the latter case, Business Intelligence (BI) plays an important role. There are two basic tools at the service of smart cities. On the one hand, those focused on improving accessibility to information and, on the other, those aimed at decision-making. Analysis tools that allow users to select and manipulate the data they are interested in.

BI also includes the way we manage data. In fact, in most cases they contain geographic information that can be located. In other words, in addition to the information of the data itself, complementary information about its geolocation is provided. This information is very important for some companies. When it comes to orienting their strategies for attracting new customers.

There are many benefits that data visualisation tools can bring to smart city projects in order to improve the supply of certain services or complement the information available in areas such as education, culture or sport. In all this context, Business Intelligence (BI) occupies a prominent place. And we will continue to keep a close eye on its evolution.