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Is it possible to create a smart city to improve tourism?

Leisure, culture and tourism are some of the sectors that benefit from the implementation of different counting and tracking systems that turn a city into a smart city. As specialists in smart cities in Spain, we know first-hand to what extent tourism can improve thanks to the application of our products in cities. More and more projects are arriving with this objective in mind, why is this?

Access to key visitor information

One of the benefits of a smart city is that it allows access to a large amount of information about tourists. For example, thanks to the counting and tracking of people, it is possible to know how many visitors the city has, which areas are the most visited or try to divert the flow to other areas. In addition, we can also know at what times of the year there is a lower influx, in order to create events or campaigns that attract a greater number of tourists, as well as the routes they usually take through the city and its surroundings.

Another interesting option to improve tourism in cities is the installation of a vehicle tracking, counting and classification system, such as the one we offer at Dinycon, which informs about free spaces in car parks. In this way, we can let tourists know which parking spaces are available in nearby places, guide them to nearby car parks to facilitate the flow of traffic in the city, and even inform them about the areas that are most uncongested, for example.

One of our most outstanding success stories is the people counting and capacity control system that we installed at the San Juan de Gaztelugatxe Hermitage, in Bilbao. After appearing in the Game of Thrones series, the number of visitors increased to such an extent that, for reasons of security and conservation of access to the hermitage, a solution was needed. In this way, it is now possible to know data in real time, which allows the appropriate measures to be taken before the maximum capacity is reached, in order to avoid possible incidents.