Movement of people, information about routes and travel times
To obtain information on people’s behaviour in a specific route, we offer DinyTRACK the solution. Using this tool, we can obtain several types of data: how long people stay in certain areas, most used routes (several points in the route are defined, where the device has to be detected) and the time spent in these routes. Moreover, it shows the regular users and the frequency of their appearance.
Routes and travel times
By making use of wireless technologies (WiFi and Bluetooth of mobile devices), we can obtain the location of the devices through triangulation. With this data, heat maps can be created and the frequency and travel times between different points can be known (by grouping this data along with the time of the day, we can know the popularity of the route)
DETECTION OF MOBILE DEVICES: WIFI, BLUETOOTH
STAYING TIMES IN A DETERMINED AREA: POPULARITY OF THE ZONE
TRAVEL TIMES: LOW (PASS ROUTE), MEDIUM (MILDLY POPULAR), HIGH (VERY POPULAR)
OBTAINING HEAT MAPS
REGULAR USER: BEHAVIOUR PATTERNS
MEASUREMENT OF THE IMPACT OF CERTAIN ACTIONS: PROMOS, CAMPAIGNS,..
INFLUX PREDICTION: IMPROVEMENT OF THE SERVICE AND OPTIMIZATION OF THE RESOURCES