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Movement of people, information about routes and travel times

To obtain information on people’s behaviour in a specific route, we offer DinyTRACK the solution. Using this tool, we can obtain several types of data: how long people stay in certain areas, most used routes (several points in the route are defined, where the device has to be detected) and the time spent in these routes. Moreover, it shows the regular users and the frequency of their appearance.

 

DINYTRACK

Routes and travel times

By making use of wireless technologies (WiFi and Bluetooth of mobile devices), we can obtain the location of the devices through triangulation. With this data, heat maps can be created and the frequency and travel times between different points can be known (by grouping this data along with the time of the day, we can know the popularity of the route)

Success case

Diputación Foral de Gipuzkoa

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Advantages

DETECTION OF MOBILE DEVICES: WIFI, BLUETOOTH

STAYING TIMES IN A DETERMINED AREA: POPULARITY OF THE ZONE

TRAVEL TIMES: LOW (PASS ROUTE), MEDIUM (MILDLY POPULAR), HIGH (VERY POPULAR)

OBTAINING HEAT MAPS

REGULAR USER: BEHAVIOUR PATTERNS

MEASUREMENT OF THE IMPACT OF CERTAIN ACTIONS: PROMOS, CAMPAIGNS,..

INFLUX PREDICTION: IMPROVEMENT OF THE SERVICE AND OPTIMIZATION OF THE RESOURCES